Mini MBA in Sales and Marketing Management

The Mini MBA in Sales and Marketing Management is a flexible, self-paced executive program tailored for professionals who want to master the art and science of selling and marketing in today’s competitive business landscape. Developed by Lakewood Business School, this course provides a practical foundation in customer acquisition, brand strategy, digital marketing, and sales leadership—all without the time and financial commitment of a full MBA.

Perfect for sales managers, marketing professionals, entrepreneurs, and business owners, this 100% online program allows you to learn at your own pace, with no live sessions or fixed deadlines.

Key modules include:

• Fundamentals of Sales and Marketing Strategy

• Consumer Behavior and Market Segmentation

• Branding and Positioning for Competitive Advantage

• Digital Marketing, Social Media, and SEO Basics

• Sales Planning, Prospecting, and Funnel Management

• Closing Techniques and Negotiation Skills

• Customer Retention and Relationship Building

• Performance Metrics and Sales Team Management

Each module features real-world case studies, self-assessment tools, and actionable insights designed to improve your marketing reach and sales conversion. You’ll learn how to align marketing strategies with sales goals, craft compelling campaigns, and build a scalable revenue engine.

Upon completion, participants earn the Mini MBA Certificate in Sales and Marketing Management from Lakewood Business School, equipping them with the confidence and credentials to lead customer-facing functions and drive business growth.

Whether you’re looking to boost your sales results, launch successful marketing campaigns, or grow your brand, this Mini MBA provides the tools and knowledge to elevate your success.