Mini MBA in Customer Relationship Management

The Mini MBA in Customer Relationship Management (CRM) is a fully self-paced executive program designed to help professionals, entrepreneurs, and business leaders build stronger, more profitable customer relationships. Offered by Lakewood Business School, this course delivers core MBA concepts with a focused lens on customer engagement, loyalty, service excellence, and CRM technology—perfect for those looking to thrive in customer-centric roles or organizations.

Whether you’re in sales, marketing, customer service, or business development, this program equips you with practical strategies and tools to drive customer satisfaction, retention, and business growth.

Key learning topics include:

• Fundamentals of Customer Relationship Management

• Understanding Customer Needs and Expectations

• Customer Segmentation and Targeting

• CRM Strategy Development and Implementation

• Customer Experience Design and Journey Mapping

• CRM Technology, Tools, and Automation

• Data-Driven Customer Insights and Analytics

• Customer Loyalty, Retention, and Advocacy

Delivered 100% online with no live sessions, the course offers the flexibility to study at your convenience. Each module includes practical case studies, templates, and assessments to help you apply what you learn directly to your work or business.

Upon successful completion, participants receive the Mini MBA Certificate in Customer Relationship Management from Lakewood Business School—signaling your expertise in building and managing customer-focused strategies in any industry.

If you’re ready to transform customer relationships into a strategic advantage, this Mini MBA will give you the skills, confidence, and certification to lead the way.