Mini MBA in Digital Marketing

The Mini MBA in Digital Marketing is a self-paced executive training program designed to equip professionals, entrepreneurs, and marketers with the knowledge and skills to thrive in the ever-evolving digital landscape. Developed by Lakewood Business School, this program offers practical, real-world strategies across all major areas of digital marketing—without the commitment of a full MBA.

Ideal for business owners, marketing teams, freelancers, and career changers, the course helps you build a digital-first mindset and create impactful online marketing strategies that generate measurable results.

Delivered entirely online with no live sessions, you can learn at your own pace and schedule.

Core modules include:

• Fundamentals of Digital Marketing

• Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter)

• Search Engine Optimization (SEO) and Content Marketing

• Pay-Per-Click (PPC) Advertising and Google Ads

• Email Marketing and Automation

• Website Strategy and Conversion Optimization

• Analytics, KPIs, and ROI Measurement

• Digital Marketing Strategy and Campaign Planning

The program blends theory with action, using case studies, templates, and guided exercises to help you create and manage real campaigns while gaining confidence in your digital capabilities.

Upon completion, participants will receive the Mini MBA Certificate in Digital Marketing from Lakewood Business School—demonstrating their readiness to lead successful online marketing efforts in any business setting.

Whether you’re looking to boost your career, grow a brand, or scale your business online, this Mini MBA gives you the digital edge to compete and win in today’s marketplace.